Answer: Ink for ink jet printers is one of the most expensive liquids you can buy. If you bought it by the gallon, it would be almost $3,000. However, for consumers it is the most popular option as manufacturers take a great loss on the printer itself offering them as low as $20. In the long run, laser toner is much more economical and really the only other option for non-professional consumers. One other benefit of laser printers is they are less susceptible to facing and bleeding, if gotten wet.